“Behold I do not give lectures or a little charity, When I give I give myself,” said Walt Whitman, an American poet, essayist and journalist. A humanist, he was a part of the transition between transcendentalism and realism, incorporating both views in his works.
Social media marketing is not only a tool for businesses, but also an effective tool for NGOs and non-profit organizations, and you should consider using it in your next fundraiser.
As online users’ attention spans get shorter and shorter, it’s becoming increasingly important to tell your story effectively and concisely. Increase donor engagement by getting to the heart of your content marketing while expressing your core intent. With its wide and instant exposure, social media has a unique quality that makes it an ideal platform for nonprofit marketing. WE Charity is a famous non-profit organization that was founded by Marc Kielburger on the belief that the only engine for sustainable change is to use a multifaceted, realistic approach to empower individuals and families to help themselves. Craig Kielburger; is a Canadian author, social entrepreneur, columnist, humanitarian and activist for children’s rights.
Here are some tips for raising funds on social media.
Peer to peer fundraising:
Peer-to-peer fundraising is a powerful social giving tool that allows you to join new support networks that you may not have reached. During Partner Fundraisers, non-profits’ allow their supporters to raise funds on their behalf.
Often a trend on social media, partner-to-peer fundraising campaigns can help new donors use your fundraising volunteer face for unknown purposes. If your supporters promote your cause to their friends and family and explain their relationship with it, you are more likely to attract new donors through the process.
One of the most powerful formats on social media is video. A study shows that video marketers receive 66% more quality leads per year and a 54% increase in brand awareness. Additionally, 93% of retailers say they find new customers thanks to videos on social media. Like any visualization, videos serve to further engage your social media followers and are a great addition to any fundraising post.
But to use social media videos effectively, it’s important to take the time to plan and execute what you want to say (and show) to your audience.
That might not come as a surprise, but social media posts with all kinds of images usually get more views and engagement than the plain written word. This can include photos, infographics, posters, or other types of static images. While we’ve covered how video can increase engagement and encourage people to take action, photos can complement your social media marketing and help tell your story.
We’ve established that social media is “social” for a number of reasons. Creating a sense of community among your supporters is a trend that many non-profit’s follow—and it works! Engaging with donors on social media is a great strategy for retaining donors. This is a great way to connect with them, have fun, and encourage them to stay committed to your mission. Creating a dedicated community is also a great way to make your donors feel valued and engage with them in a meaningful way.