If a photo is worth a thousand words, how many words is a 360 degree photo worth?
The media is in a paradigm shift. What was once radio is now television and what is now television has become the smartphone?
Not keeping up with new technology can have a detrimental impact on your business and your life.
You may have seen your friends on Facebook posting some interesting panoramic photos. Welcome to the first day of the rest of your life!
360-degree multimedia content is here to stay. This is not a fad like 3D TV.
360-degree video (VR) is on the fringes of mainstream consumer consciousness. Entering a market early can ensure your success as an authority in the industry.
Although it may seem awkward to watch 360° media on your phone, I assure you that the adoption of conventional headphones is coming.
Here are the advantages of 360 degree photos/videos for your business or personal use.
Entry to the new digital marketing platform
As a general rule of digital marketing, you should continue to test new platforms daily. If you use Facebook for your business, it will grow as Facebook grows. Join social media early and when they grow up you’ll like a tidal wave too.
70% of marketers who have used 360 video say it has increased engagement for them.
If you post 360 images and videos on platforms like Cinema8 and Facebook, you’ll be entering another stream of attention.
Using 360-degree content on all platforms that accept it will almost ensure more attention on your posts.
Instead of writing blog posts and creating infographics, we will create interactive 360º videos.
Take a look at this virtual reality immersive marketing case. Try It before You FLY by Thomas Cook is a program that uses virtual reality to enable potential customers to explore the destinations of their dreams. Overall, the travel agency saw its return on investment increase by 40% and a 190% increase in bookings in New York City.
What is the best 360 degree / VR platform for posting? Check out this article to see the top 5 VR/360 content websites.
Unlimited possibilities for viewers
In 10 years from now, we’re going to think “remember when the internet was 2-D”?
Instead of taking 15 photos, you can take 1 photo in 360 to encapsulate all the information you want to display. Nothing compares a normal video to a 360º video that shows everything that is happening in the scene.
More information means more empathy and consumer awareness. Why watch a picture or interaction video of one of your favorite artists when you can immerse yourself 360 degrees in the concert?
Different types of industries can use the unique form of media immersion.
Here are the possible use cases for 360-degree media content:
Being able to attend concerts and conferences using virtual reality.
Attend the Super Bowl from any seat in the stadium.
You can use 360 videos for security purposes.
Hotels can allow potential guests to view rooms before booking.
When companies go out of their way to publish new forms of media and content, they command consumers’ attention; In that sense, putting in a little effort goes a long way.
Posting new content lets your audience know that you are always innovating. In general terms, innovating means that you are going to be here and you are not going to disappear overnight. It is a good indicator of a spectacular brand that catches my eye.
New research suggests that investing in VR (360-degree media) will pay off in brand equity and increased purchases in 2-3 years.
Research from Greenlight VR surveyed more than 1,300 adults, among whom 71 percent believe VR makes brands look “edgy and modern,” and 53 percent said they’re more likely to buy from a brand. That uses virtual reality than one that does not use virtual reality.